Branding
01. New Logo
The design and development of a fresh logo that will launch your visual brand on the right note.
02. Brand Guidelines
A cohesive document defining your logo, palette, fonts, and other visual elements all in one place.
03. Brand Collateral
The supporting pieces, such as print materials, social media visuals, and additional marketing items.
Behind the scenes
Watch a bit of the process as a recent logo project comes to life:
Crescendo partnered with Ember the Agency to help define Coastal Cloud’s visual brand, and provide their growing team with a source of truth when creating marketing materials.
Sara came to Crescendo looking to develop and clarify her visual voice across her entire suite of materials.
Pracademic Partners came to Crescendo with a fresh logo and was looking to further develop the visual brand.
Crescendo partnered with the professionals at The Winthrop building in downtown Rochester to create a modern and sleek set of lockups for their building signage.
The owner of Spiritual Service Station came to Crescendo looking to take their existing visual brand to the next level.
Professional, architecturally-inspired branding for a local law office.
Flexible logo system to support separate divisions within the same company.
Fresh and scalable branding for a new local flower farm.
Comprehensive visual branding for a community health fundraising dinner.
Clean, modern, and friendly branding for a family-owned dental practice.
A fresh, flexible logo system for a global leader in professional body sugaring.
What clients are saying:
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"Kristen is more than a talented designer. She's an intentional, thoughtful collaborator. Her work is not only beautiful, but consistent. Whether you need a templated design system for content, or you're building your branding from scratch, Kristen is the best."
– Ryan, Video Production Director
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"Kristen is the full package. Strategic, smart, efficient, and a total delight to work with. She brings polish and professionalism to every project I pulled her into. I particularly appreciate her attention to detail in bringing brands to life. Strongly recommend."
– Jon, Principal
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“Ok just had to reach out and say you are doing SUCH AN AWESOME JOB on Factora’s brand look and feel. I’m so glad we found a way to continue working with you for our product and marketing needs/next evolution. We’ve come such a long way and you are helping to *crispin* it all up!! Thank you, thank you, thank you!!”
— Allegra, Founder & CEO
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"Kristen has been a lifesaver time and time again with her amazing artwork! Everything is done in a professional and timely manner and she knows exactly what I am envisioning. Kristen is overall a wonder to work with and I highly recommend her to everyone who is needing a graphic designer."
– Nicole, Assistant Director
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“Investing in rebranding our office has brought about various benefits such as an increased presence in the dental market as well as a significant increase in new patients. As a result, we have seen a substantial increase in referrals and new patients to the office. We couldn’t be happier.”
– Sharon, Business Manager
What clients have to say
Ready to dive in?
Create a strong, consistent impact for your customers.