Coastal Cloud Brand Guidelines

Crescendo partnered with Ember the Agency to help define Coastal Cloud’s visual brand and provide their growing team with a source of truth to refer to when creating marketing materials.

In addition to developing these guidelines, Coastal Cloud was interested in bringing a modern, technology-forward look to their materials to position them as one of the leading Salesforce implementation experts. We worked with them to introduce a secondary palette, fresh brand imagery, and in-situ mockups to consider without losing their coastal feel, which was so integral to the creation of their company.

Completing the brand guide gave us a cohesive starting point to begin creating additional marketing materials from. While this is a helpful guide for Coastal Cloud to reference internally, it is also a great external tool to share when engaging new partners.