Sara Gates Brand Guidelines

One of my favorite things to do for a visual brand is to create a set of brand guidelines that are useful and easy to implement.

Consistency and definition is so important for a brand, whether you’re a solopreneur or a thriving team that needs to stay on the same page. Sara came to Crescendo looking to develop and clarify her visual voice across her entire suite of materials, and in order to do that effectively, we spent time pulling together her logo, color palettes, fonts, and imagery guidelines into one cohesive document.

Completing the brand guide gave us a really solid foundation to work from as we looked to start a website, email signature, and deck template.